Components of a successful website

There are thousands of website available on the internet. Along with that there are thousands of articles and tips available for making a successful website. But remember, a true website will have a great content, style and other elements. It should be noted that there will not be a great success factor or a great formula. While we are taking a list of few successful websites, some of the features stands out and these features will be common in all successful websites. A successful website will have the ability to attract quality customers and ability to retain them.

Mobile friendly

Smartphones can be considered as the forefront of the world. Therefore it is very important to make sure that the website you designed should be mobile friendly. When the website is designed without having proper optimization, then it will create unpleasant user experience. This means nothing but the web page will not fit into the small screen.

• Using a responsive technology frame work will enable the designer to layout various elements on the grid before shifting to the grid on different sizes of the screen. This will allow elements to be placed in proper order according to the different screen sizes.
• Designing based on the easiness in navigation using a thumb and a single finger. The mobile users navigate using a single finger and a thumb, so the website should be designed on the basis of this property.
• Keeping the design clean and simple is another important step. It is necessary to keep the design of a website very simple and easy for better navigation.
• Use of relevant icons allows users to ensure the area in which they are clicking. Therefore use relevant icons in order to make the process easy and quick.

User friendly navigation

A good navigation is something that sets your website, apart from the rest. While designing the layout, make sure that they are very easy to find. In order to make easy navigation, there are certain methods;

• Limiting the amount of menu items available. This will reduce the chance of getting confused.
• Navigation should be positioned on the top of the site.
• When naming your section, always use descriptive and to the point titles.
• Try to limit the three section under each tab to avoid confusion.
• The brand logo should navigate back to the homepage of the website.

Meaningful content

Another important area that should be addressed is the content that is placed on the website. A good content is necessary for determining that the content not only works effectively but also need to work for the target audience. There are some essential tips for creating a meaningful content.

• Your content should answer the questions that has been paused by the audience.
• The content should not have any grammar mistake and spelling mistake.
• Make sure that the content is detailed and specific to title posed.
• Use emotions in your content to connect with the audience.
• Make sure that the content is SEO optimized.

Sitemap

The sitemap is an important area that need to be efficiently designed so that the visitors can navigate on the web very easily. It need to be designed perfectly for the search engine spiders that allows you to search and rank the website. These includes;

Indexed sitemap which is an alphabetical listing or directory of your site.

Categorical sitemap have the ability to give comprehensive list that consisting classified links to different categories and move between them in much easier way.

In restricted category, the sitemap will limit the list links that simplify the viewing without causing any eye strain.

• Always link the sitemap from the homepage.
• Reduce the number of pages that are setup with your sitemap.
• Always watch out the error messages in the sitemap because it may result in visitor leaving your website.
• Use of keyword rich titles can optimize for various search engines and visitors.
• Make sure that the site map is consistently designed throughout the entire process.

 Visual design and hero images

Visual appeal and hero images can give a good appeal to the audience. The visual appeal will show that whether your business is a professional figure. In order to enhance the visual appeal of your website;

• Verify whether your content is all in same color and same font.
• The pictures should be of high quality.
• Use relevant white spacing that makes the reading process easier.
• Use a relevant hero image that helps to establish better connection with the audience.

Faster loading pages

Slow loading up of the images is the major reason of the high bounce rate. If a page needs more than 5 seconds for loading, this will create frustration among the visitors. There are some ways to increase the loading speed of the website.

• Removing the non-essential features if there is any.
• Compress down the website images in order to reduce the time taken for loading the larger images.
• For browser caching, store the cached versions of the static resources. This can speed up the page greatly.
• Always optimize your websites for mobiles and tablets.
• Minimize the HTTP requests required for loading.
• Reduce the number of plugins used.

Over all look

Your home page is actually your store front. It is responsible for creating an immediate impression on visitors. Spread white space as much as possible. It is very important to note that the website should not consist of too much flashing lights, colors, drop down boxes etc.

Graphics and layout

Graphics and layout can make first impression of your home page. Always think about the image the site is trying to convey and also make sure that everything on the site can contribute something towards the overall image. Always consider the effect that want to create and then choose the appropriate color.

Text readability

This won’t refer the words used, but the way in which the words look on the page.

Related article:
Essential elements for website development
Hiring a web development company

Importance of high quality website content
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Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India