The cutting-edge web design trend

Web design trends are also getting advanced by passing years.  In fact, It is mainly focused on technology, for example, let it be the types of devices we use, their processing power, or the sophistication of our browsers. And they are also influenced by the design principals. 

Here, we explore latest web design trends. Few years back we have made so much technological advancement on : introduction of native, in-browser 3D support, adoption of HTML5, CSS3 and the rise of front end javascript frameworks and also increased network bandwidth. However, the progress doesn’t end there. Some of the latest web design trends that take the lead in 2018 are drop shadow and depth; It is mainly used designing tool, so shadows have been a major thing of web design. The progress of web browsers, also witness some exciting variations. Grids and parallax layouts for web designers are using the effects like shadows more than ever to create depth and the illusion beyond the screen. The direct reaction to flat design trend is also popular. Shadow play creates a surprisingly versatile effect. They increases the aesthetics of a web page, and it also help User Experience.

Vibrant, saturated color schemes

Vibrancy is the key to illustrating new and fresh web pages. Web designers have stayed on the safe side when it comes to choosing color schemes for brands and websites. Now they have created colors, saturations, and design direction with no limitations. Monitors and mobile devices are made in such a way that they create vibrant color themes and visually appealing patterns to catch the attention of the viewers.

Dynamic gradients

Flat design has been a much preferred web design trend over dimensional colors, but now the gradients are also making a huge comeback these days. Gradients were seen mainly in the form of subtle shading, but now they are big, loud and full of color. Most popular recent incarnation is a gradient filter over photos; which is great way to make a dull image look more appealing. A simple gradient background can also can create perfect style accordingly.

Integrated animations

More websites are moving from static images and choosing new methods like animations, to engage users through a responsive manner. Animations makes the visitor more engaged and it can definitely give them an entirely different experience. But, larger backgrounds are needed to use animations and motion graphics. Moreover, they can also be integrated to work with scrolling, navigation and change the focal point of the entire website.

Asymmetry and broken grid layouts

After the discovery of asymmetrical and unconventional ‘broken’ layouts, web contents also play a big role. Asymmetrical layout is unique, distinctive and experimental. Big brands with lots of contents use traditional grid-based structures and small companies generally might not be interested in this aesthetics; and hence they prefer the increase in the use of unconventional layouts across the web. 

Particles background

Particles background can act as a great solution for the performance issues of the website. Such kinds of animations are javascript that are lightweight which allows background movement a natural flow and it doesn’t take too long time to load.

For example, a single image has the ability to tell the entire story much better than words. This is the case in the particle background also; they can attract the user’s attention and as a result, the brands can create memorable impression of themselves in the users mind, with in a split second. 

Mobile first

Mobile browsing now officially overtakes desktops. Owing to the current market scenario, mobile designs are getting more advanced these days. Alongside the website version, the company have to work on the mobile version too- like attaching high resolution images that fits for the mobile version. The icons are much more economical in terms of space and this become a common practice.

Big, bold typography

Each and every element in a website is important as it gives an appeal, personality and a brand status to the website, which is very much important in conveying message to the user. So, it is a better practice to use sharp and readable font which helps to provide the information easily.  Internet Explorer can support hand-made typefaces, which enabled by CSS for web browsers. “Sans serif” is a kind of fond with large letter which help to create dynamic parallels, improve UX and more. SEO elements in web pages, also helps to stack the information as per the scanning eyes of readers

Custom illustrations

Custom illustrations are a perfect way to add a brand's personal touch that make it unique from every other website. It is great to create images, which is friendly and add an element of fun to the website. Experienced artists make illustrations that are completely depends on the brand tone. It’s not surprising that every brands aim to get more crowd in every year. Trend are quite perfect for businesses, which is always fun and energetic process. It make the brands more appealing and approachable to their customers. Brand identity also should depend on illustration style to match its tone.

Custom scrolling

Now a days, we can see a clear trend on sites eliminating the traditional browser scrollbar and simply creating a custom on-page experience for their content. Some sites make use of “virtual scroll,” that allows users for scrolling. There are different types of scrolling, one that is designed around horizontal scroll, and the main benefit is that it can be controlled with a standard mouse. Many sites are also done in this way scrolling in favor of the click-drag-and-explore style of navigation. Instead of relying on traditional method of navigation, users click images dispersed on the map to learn more and more. Almost all of these kinds of sites use different kinds of WebGL application to create and display their content.

Web design provides latest digital design trends which can create something perfect for site or brand. Latest ideas, bright colors, bold gradients and integrated animations are the key element to look for while creating a user friendly web  page.

Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India

Design Trends to Integrate Web Development and Marketing

In this modern world Web development technologies have gained a rapid growth. Responsive web page or Customer engagement is the most prime factor while building a website. Attractive flawless designs and functionality of digital assets, proper usage of social media content and marketing materials will make the customer to stay more time in the desired webpage. In fact, to keep the pace with the market trends, the Web developers and marketers also on l focus on the latest technology to meet the consumer expectations. The below written article explains the popular web design and development trends in the market which can be successfully integrated into the branding of a company.

Mobile Friendly Design

Mobile technology is transforming the way we do business. From mobile app strategies to customer preferences favouring mobile E-Commerce, innovations are making waves in the industry.  The mobile browsing trend literally outnumbered the desktop users.  Responsive designs are being replaced with mobile-first method. Building a mobile-first design focus on the pieces of content and design elements that should be of the biggest importance to site visitors. People read blogs and do shopping from the E- Commerce market. Hence making sites accessible and easy-to-browse are the top priorities, web designers should look for if they want to engage more buyers.

Duotone

It is one of the most important web design company trends in 2018. This is a mixture of two vibrant colors, which create an unexpected and mind-blowing effect.  The concept of duotone is incorporating the colors, which are used to enhance the look and feel of the visuals on the web page.

Google Fonts

This is free and open source. Google fonts have unique typography and it has 135 languages to websites, For instance, combination of these fonts into your websites, bring out your brand's personality. They can also improve website’s load time and performance.

AMP Pages

Every website should have Accelerated Mobile Pages. It will get more traffic. These pages are rendered first for mobile experiences and its technologies boost the performance of website on mobile devices. This provides more traffic and visibility in search engines. It can increase the page load speed by 15%-85% compared to the speed of the regular website. The faster site performance will bring site higher rankings in search engines. AMP technology can increase sales and overall website traffic.

Cropped Text

This trend demonstrates the minimalist web design style. Cropped texts bring a special charm to the web designs. It is easy-to-find on the art gallery websites, designer portfolios, web projects and more. It tries to make the webpage creative and outstanding.

Big, Bold Hero Images

Big, bold design elements including hero images and videos accompanied with geometric typography. B2B companies in manufacturing and embedded technologies provide a clean and bold design.

Organic Shapes

Numerous mobile and desktop website designs add preference to the card-based UIs. Most of them are sharp-edged and right-angled. But it is completely different from the shapes that used in the previous years. Every app including Twitter and Facebook features aggressively rounded shapes and corners on cards, profile avatars and more.

Website Content Accessibility

Web content accessibility mainly refers to the comprehensive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities like impairments, vision impairments and other disabilities. If the sites are developed and designed properly, all users can access to information and functionality equally.

HTML5

There’s no question that HTML5 has effectively eradicated Flash. It’s one of the powerful 3-D games work in browser; play a video with no actual file loaded and more. This trend can create a simple mobile game, where a user can engage with.

Brutalism

It can also be termed as the ugly website design. As a matter of fact, the Web design trend appeared at the beginning last year, didn’t become popular as we expected it. However, if you notice carefully, you will come across with a number of brutal websites that has large sized cursors, unordered layout structures, crazy hover effects, unused galleries and many more.

Maximalism

It is very clean and web designs that has been constantly on demand for the last few years. Infact, on every day, the digital world is eagerly waiting new experiences and trends. Maximalism is one of such new techniques, which bring heavy catching presentation to the web design projects from multiple ways. Maximalism will work well for the creative expression of ideas and thoughts on sites.

Asymmetrical Backgrounds

Asymmetrical layouts are non-traditional backgrounds stand out from the rest of the web design techniques.  Compared to their counter parts, such layouts look more creative and usable. The broken grid allows images and gutters, which normally serve as the hard stops in the traditional layouts. The boxes and texts coincide partially resulting in the unexpected and beautiful letterform.

Interactive Experiences

Regarding a webpage, consumers always have high expectations. Hence, while building it, the web Designer should always keep in mind that the end product should be both interactive and responsive as well. Specifically, it should provide different ways to customers to engage and connect in a meaningful way.

Active Chat Sidebars

Live chat and chat box have entered in to the market and the website is becoming a predictive location to have a chat interface. Many tools are actually incorporating chat interfaces to make the customers communicate with one another. Example, when a sidebar opens up, making it easy for visitors to see who they spoke to last with a history of the conversation.

Buy Buttons

Many factors affect the ‘sale’ on an e-commerce or online market. For instance,  the use of buy button and order flow plays an important role in capturing a sale. The expiration of Amazon, will be a good opportunity for marketers to implement more shopping experiences.

SEO Landing Pages

SEO landing pages were large blocks of text and search algorithms. But the interesting factor is that there is more number of SEO landing pages having advanced design elements. Google is favoring user experience; marketers can expect these text-heavy pages to rank. People only read about 20% of a page, so use proper design elements to choose that 20% and guide the visitor.

Video That Turns Websites into Channels

Videos can play an active role in making the website an interactive platform. A Website which has 10 seconds video can grab a visitor's attention can successfully make them engage them with site's content. Video helps to tell story in an emotional and engaging way.


Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India

How to find a good web designer?

The quality of a web Designer can be easily identified from the web page he has done. It shows whether he is an expert or amateur in his field. But finding the right person for doing that is somewhat a harder task.  In fact, this will be a difficult process for the business owners who don’t have any technical knowledge. The online presence of a company is the actual marketing tool. As we know it is the first experience of the customer with the business.

Before hiring a good designer for your process, certain points need to be remembered. 

Developers vs. designers

The two terms are quite different from each other. Designers mainly focus on visual and aesthetic aspects of the website. They work with branding or logo, color, layout etc of the website. A designing task is much more than simply making a website to look pretty. Designers are highly skilled in arrangement of the content, layout organizing, and other call actions to meet the design goals of a website. The graphic designer are not in business industry for studying your brand. 

A web developer is a website professional that works along with web designer to develop a useful site. If a particular website is built on WordPress, the developer may stick on the existing template or can build an entirely customized theme. A developer is responsible for adding the functionalities to the website and if any troubleshooting arises, they can assist. 

Some people might think of hiring a web developer instead of a web designer. Before you start search, make sure that you noted the list of services that need to be done on the website. A project might be sophisticated and require a solution customized for your site.

1. Buying a cheap logo for the business

The logo for the business is visual footprint. Always treat the designer as a part of your business. Depending on a web designer is much better than hiring an online designer for your business as he or she, knew nothing about your business.

Also if you are going for a template, make sure that the same template has not been used by some else, because that might take away your brand identity. It will be much expensive than hiring an online developer, but the design should be tailored according to your brand.

2. Attractiveness of your website

A web developer can easily differentiate between a beautiful website and a horribly designed one. A developer with the eye of a designer can boost the aesthetics of the websites.

3. Incorporate material design trends

The material design is basically based on geometric trends. It has the ability to bring depth and realism to your site. Therefore if a web developer is expert in web designing, i.e.; material design, it will be great for a project. It involves majority of its part as coding with less designing work. It makes the programmer’s life easy.

4. Make responsive web design

A mobile friendliness is very important for a website to attract a vast mobile user audience and also for search engine ranking. If a web developer is capable for building responsive web design along with coding, it can make big differences for a client within the limited budget.

5. Make single page and parallax website

Today most of the website favor single page with lots of multimedia content. This eliminates the need of like menus and also some navigational architects. For a web designer and a programmer it is quite a challenging task to make everything on a single page to give the best usability. If a programmer has such kinds of skills, it is better to hire a developer with such skills to make cost effective.

6. Bring unique images

Today the unique and customized images are popular on the web. It is necessary to have some graphic designing and web designing skills to make a unique and customized multimedia content. These include images, animations, videos etc in your website.

7. Bring data visualization

Data and analytics are becoming more significant now. The data presentation skills like tabulation, graphs, charts etc are can make differences in visual presentation, aesthetics of the site. If a developer is capable for learning these kinds of skills, it can bring great appeal and excellent user experience across the devices.

8. Incorporate minimalistic web design trends

Today cards are the entry points on the website. It acts as doorways to gain details of the content present in the cards. Custom photos and designs are the content on the cards in order to suggest a topic visually. Images and multimedia content are the best ways to make effective presentations with consuming less space.

9. Bring next generation web development trends

Many technologies are in the state of progressing which provides a new dimension to the web development industry. It is necessary that the programmers should learn the modern HTML, CSS and other scripting languages.

10. Bring conversational user interface

The latest trends are according to the usage of more conversational user interface such as chats, IM, and others to interact with companies.

11. Bring high performance

Among the key parameter’s loading speed of the website is the first target that should be in high speed. It is necessary to learn image optimization by the web programmers and other user interface techniques to satisfy the visitors and also to achieve a higher rank of your website.

A qualified web designer will understand the code better than a graphic designer. It is very important to make a website that can shock users. The designer is one who determines the end user navigation of the site. Also in order to enhance the coding ability, it is necessary for good developers to develop proper coding ability. In order to make internet a better place, it is very important that designer’s should not ignore the coding part completely. Also the developer should try to understand designing part for better result.
Related article: Hiring a web development company
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Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India

Hiring a web designer for your website

Hiring a web designer for your business is somewhat a difficult process. A designer is capable of providing all the designing tasks related to your business by putting a hundred percent sincerity and effort. Creating a website for your project is not just an easy task. The quality of your project largely depends upon the choices you make while hiring a web designer for this task. 

Even a person who doesn’t have any technical knowledge can create a website by their own; but the prime factor is how it attracts the crowd. This can be done simply by hiring a cheapest or an expensive web designer i.e. a local or an international web designer. The number of designers and developer’s depends upon the size of the project. A team of designers is essential for larger projects. There are some characteristics that should keep in mind while choosing a web designer or web development company for your project.

1. Experience

The experience of a web designer seems to be the important thing that should be considered while hiring a web designer and a developer. The designer should have a clear knowledge of different kinds of web designing languages and should have experience in that. Deep and advance knowledge on different content management systems like HTML, wordpress etc is also necessary. A good designer will have the ability to decide which CMS is right for your business. The designer should have experience in the industry and also check similar to website created by him/her previously. If your business deals with selling and buying products then the designer should have clear experience in the e commerce web designing. Also, clear knowledge is necessary in the case of e-commerce hosting if it deals with online payment.

2. References 

Always ask the designer’s about the works or portfolio they have previously done for their clients. Also, ask links to the website they made. Also, you can also verify the requirements necessary for your projects. If they suit your project then you can match their requirements with yours. Therefore it is a better strategy to ask for the references of the previous clients of that designer.

3. Communication skills

It also an important factor to check the communication of the designer. A correlation always exists therebetween a designing process and communication. You can easily communicate your ideas and thoughts with your designer having good communication skills. The other case will result in a bad experience. A good designer can clearly understand the goals and correct requirements for a business. And it is necessary to make an outline for the designing services.

4. Associates

Associates of particular businesses are a good method to find references.  So take references from these businesses and also from the previous clients. It will help in checking the quality of their previous works. Always ask whether the web designer is good enough for you for hiring and also their recommendation will narrow down the list of designers. Check whether the designers meet the deadline or not. By narrowing down the list of designers clear communication can be carried out with their clients of these designers.

5. SEO

Small businesses will not look for a separate firm for doing their search engine related marketing activities. So it will be quite beneficial to hire a web designer who knows SEO. The right designer can understand the SEO aspects of a business and it will be quite beneficial for designing your project keeping that in mind. For ranking your website in top of search engine, clear code is necessary and should use cascading style sheets.

6. Social Media

Social media has now become an essential part of the business. There should be a combination of planned social media strategies along with web design activities for your business. Therefore choose a web designer who has got experience in social media marketing activities.

7. ROI 

Return on investment or ROI is an essential part of any business. Keep an eye on the ROI activities done by the designer and the impact on business growth. Always assess the quality of the work you get on the amount of money you pay. Professional web design will always offer a great value for the service and better ROI. 

8. Quality Content

Content is the most important part of the designing process. It is overlooked by designers. Only a few numbers of designing companies consider content as a main aspect of a website. Smart companies put special focus on important keywords of the content for optimization. Make sure that the designer you are going to hire should have experience in producing quality content.

9. Deadline

Finishing a web designing task is not that much easy as we think. Before starting the project make sure that the designer can meet the project deadline. Always make a clear distinction on scope of the project. Ask information about the web designer that is necessary from your side and create practical goals and milestones for your project. Secure hosting is also necessary for a project.

10. Proactiveness

A good designer should be proactive in nature. He or She should have the ability to complete to complete client’s work before expectation and can stay along with clients. This will help in developing a good relationship and trust with the clients.

Hiring a web developer is one of the most important steps in website designing and developing. A right web designer can effectively communicate both visually and verbally. Contacting the real person whenever you have a query is very much important for a business. Always take time to hire a good designer and ask for recommendations and references from other businesses. Checking the previous works of the designer seems to be now mandatory. A good designer will always meet different milestones and goals within the time limit. The above-mentioned tips can be considered for hiring a good designer for your project.
Relate articles: 
Hiring a web development company
Reasons for hiring a website development company
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Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India