Design Trends to Integrate Web Development and Marketing

In this modern world Web development technologies have gained a rapid growth. Responsive web page or Customer engagement is the most prime factor while building a website. Attractive flawless designs and functionality of digital assets, proper usage of social media content and marketing materials will make the customer to stay more time in the desired webpage. In fact, to keep the pace with the market trends, the Web developers and marketers also on l focus on the latest technology to meet the consumer expectations. The below written article explains the popular web design and development trends in the market which can be successfully integrated into the branding of a company.

Mobile Friendly Design

Mobile technology is transforming the way we do business. From mobile app strategies to customer preferences favouring mobile E-Commerce, innovations are making waves in the industry.  The mobile browsing trend literally outnumbered the desktop users.  Responsive designs are being replaced with mobile-first method. Building a mobile-first design focus on the pieces of content and design elements that should be of the biggest importance to site visitors. People read blogs and do shopping from the E- Commerce market. Hence making sites accessible and easy-to-browse are the top priorities, web designers should look for if they want to engage more buyers.

Duotone

It is one of the most important web design company trends in 2018. This is a mixture of two vibrant colors, which create an unexpected and mind-blowing effect.  The concept of duotone is incorporating the colors, which are used to enhance the look and feel of the visuals on the web page.

Google Fonts

This is free and open source. Google fonts have unique typography and it has 135 languages to websites, For instance, combination of these fonts into your websites, bring out your brand's personality. They can also improve website’s load time and performance.

AMP Pages

Every website should have Accelerated Mobile Pages. It will get more traffic. These pages are rendered first for mobile experiences and its technologies boost the performance of website on mobile devices. This provides more traffic and visibility in search engines. It can increase the page load speed by 15%-85% compared to the speed of the regular website. The faster site performance will bring site higher rankings in search engines. AMP technology can increase sales and overall website traffic.

Cropped Text

This trend demonstrates the minimalist web design style. Cropped texts bring a special charm to the web designs. It is easy-to-find on the art gallery websites, designer portfolios, web projects and more. It tries to make the webpage creative and outstanding.

Big, Bold Hero Images

Big, bold design elements including hero images and videos accompanied with geometric typography. B2B companies in manufacturing and embedded technologies provide a clean and bold design.

Organic Shapes

Numerous mobile and desktop website designs add preference to the card-based UIs. Most of them are sharp-edged and right-angled. But it is completely different from the shapes that used in the previous years. Every app including Twitter and Facebook features aggressively rounded shapes and corners on cards, profile avatars and more.

Website Content Accessibility

Web content accessibility mainly refers to the comprehensive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities like impairments, vision impairments and other disabilities. If the sites are developed and designed properly, all users can access to information and functionality equally.

HTML5

There’s no question that HTML5 has effectively eradicated Flash. It’s one of the powerful 3-D games work in browser; play a video with no actual file loaded and more. This trend can create a simple mobile game, where a user can engage with.

Brutalism

It can also be termed as the ugly website design. As a matter of fact, the Web design trend appeared at the beginning last year, didn’t become popular as we expected it. However, if you notice carefully, you will come across with a number of brutal websites that has large sized cursors, unordered layout structures, crazy hover effects, unused galleries and many more.

Maximalism

It is very clean and web designs that has been constantly on demand for the last few years. Infact, on every day, the digital world is eagerly waiting new experiences and trends. Maximalism is one of such new techniques, which bring heavy catching presentation to the web design projects from multiple ways. Maximalism will work well for the creative expression of ideas and thoughts on sites.

Asymmetrical Backgrounds

Asymmetrical layouts are non-traditional backgrounds stand out from the rest of the web design techniques.  Compared to their counter parts, such layouts look more creative and usable. The broken grid allows images and gutters, which normally serve as the hard stops in the traditional layouts. The boxes and texts coincide partially resulting in the unexpected and beautiful letterform.

Interactive Experiences

Regarding a webpage, consumers always have high expectations. Hence, while building it, the web Designer should always keep in mind that the end product should be both interactive and responsive as well. Specifically, it should provide different ways to customers to engage and connect in a meaningful way.

Active Chat Sidebars

Live chat and chat box have entered in to the market and the website is becoming a predictive location to have a chat interface. Many tools are actually incorporating chat interfaces to make the customers communicate with one another. Example, when a sidebar opens up, making it easy for visitors to see who they spoke to last with a history of the conversation.

Buy Buttons

Many factors affect the ‘sale’ on an e-commerce or online market. For instance,  the use of buy button and order flow plays an important role in capturing a sale. The expiration of Amazon, will be a good opportunity for marketers to implement more shopping experiences.

SEO Landing Pages

SEO landing pages were large blocks of text and search algorithms. But the interesting factor is that there is more number of SEO landing pages having advanced design elements. Google is favoring user experience; marketers can expect these text-heavy pages to rank. People only read about 20% of a page, so use proper design elements to choose that 20% and guide the visitor.

Video That Turns Websites into Channels

Videos can play an active role in making the website an interactive platform. A Website which has 10 seconds video can grab a visitor's attention can successfully make them engage them with site's content. Video helps to tell story in an emotional and engaging way.


Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India