Do’s and Dont’s for a good website content

If you are thinking about creating a website, the most important thing among the top priorities are to create an attractive content for your site. A successful website will be appealing for both the internet users and for search engines. When creating a website most of the small business focus on creating quality designs, but it is very important to focus on the web content as well. Web content is the briefest and exact amount of web content having the capability to hold the attention of the internet users.

Web audience are basically the information seeking people. Also they are the hardest people to convince. There are lots of marketing schemes and plans to hit the targeted audience. Website having a good content is something that makes your website to stand apart from other companies in the digital world. It is very important to note that content of your website should be based on the type of audience or readers. A website with good content helps you to put across the marketing message to the right audience. Therefore quality of the content is one of the important factor that drives a website to the digital world.

The art of content creation depends on the right choice of keywords that can deliver right and relevant information to the right audience. The main advantage of having a well-researched and relevant content is that it can make your website search engine friendly.

Dont’s

1. Plagarize

Avoid copying content from other sites. This will results in your site getting penalized or removed from search engines. Therefore always take some time for writing the original content.

2. Using run on sentences

Should offer short and pleasant appeal to customers, along with that it should serve search engine as well.

3. Complicated content

The quality of the content is very important. It is very important to note that the content should be understandable to the users, because this is something that promotes content sharing. So always make sure that the text understandable to an average person.

4. Write long walls of texts

Writing long paragraphs are traditional methods. Today for making your website appealing for the users and to share information, try to reduce the size of the paragraphs. The size of the paragraph should limit up to about 80 words or 4-5 lines.

5. Repeating

The visitors will come to your website to know the information and to learn about the subject covered by the website. Therefore don’t try to confuse them with the over use of keywords. Unnecessary keyword stuffing is will not deliver the right information to the targeted audience and as a result they will bounce your site and searches other sites for information. Also this will cause reduction in the website ranking.

6. Oversell products and services

While writing the quality content, then there should be a clear balance between a promotional and non-promotional content. The main purpose of a website is to promote the things, it does not mean that you have to irritate readers through invitations to buy your products and services.

7. Forget your target audience

Your website may cover lots of topics but this does not mean that the target audience will get relevant information. Always keep in mind that there is a chance in which the target audience less informed. Therefore always write the content that meets visitors of the site in that level.

8. Usage of images that you don’t have legal rights to use

Using the random images found on the internet on your website without getting permission will results in your site getting penalty. Therefore avoid usage of images without the permission of its authorities.

9. Using bad anchor texts

If you want your visitors to click on your links, avoid the usage of “click here” text. Always use creative and descriptive anchor texts.

Do’s

1. Know the goals of each page

If you want to a customer to purchase a product, then make sure that content of the page s is very much helpful to point then towards the right direction.

2. Use call-to- action

CTA can be a button, link, image or something that makes the site visitor a participant of the site. If the content for a site is of high quality, and does not have a call to action, then that content will not be that much effective.

3. Use an outline

You must have a strong idea about what you are going to write in each web page.

4. Sounds like human

The person will get never interested in the content that is copied from somewhere else. Therefore always be much friendly while writing the content of the page. The visitors should feel that there is a personal connection between you and the content of the page.

5. Use of bullets, number lists etc

Always use elements like bullets, numbered list for breaking the text. It will make the text looks interesting and readable.

6. Provide answers for target market

The visitors of your site will have many queries like, how your products or services helps them? Is there any other best possible choices? Your website should be capable for answering to such kind of questions.

7. Use of well-organized paragraphs

Each paragraph should be responsible for only delivering a single idea. Each one should start with a subject, later sticking to them by providing relevant information.

8. Make sure that quick scanning of web page contents is possible

Always display the important and prominent information first. It is important to note that most of the site visitors will only spend a few seconds before leaving a specific page, so the visitors of that specific page should feel that they have read all the contents in that page.

9. Review it

Always make the review of the web content for verifying if there is any error or missing information. Always read the web content two times, this will help you to analyze if there is any mistakes in it.

10. Make sure that you meet the content deadlines

For making the website design and content to blend together properly, the web design team should know the type of content you are providing.
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Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India