Key features to Mobile friendly website Design

It is very fastest growing method. Mobile marketing is one of the leading areas in our business. While designing a mobile site there are some important features you need to keep in mind to have its success. Mobile friendly website is very important for regular website and display on a mobile device. It looks like a small version of website. There are lots of zooming, pinching and scrolling going on, but the site displays and functions. Mobile market has numerous users over the past few years and it increase users naturally and they demand for truly mobile-friendly content designed to create good user experience. Engaging users and spending time with them is important to make their confidence in business. Here are key features of mobile friendly website.  

1. Call to action

We know that every mobile friendly websites uses large, clear, clickable calls-to-action. When you are browsing on mobile phone or tablet, it is hard to be clicking. Large buttons makes clicking easier and finger friendly for website visitors. Recommended clickable size for a CTA is approximately 44 x 44 pixels, and there is space around the CTAs to prevent mis-clicks. Make sure your CTAs are large, and can also clear and prominent. It was making them easy to see on a smaller screen.

2. Navigation

Icons are common and users have good idea to incorporate a simple icon layout for navigation through mobile website that allows users to move through the site quickly and efficiently. Navigation on mobile websites should be simple to browse. Navigation is mainly two types horizontal and vertical. Vertical is preferable and horizontal navigation is necessary. Vertical navigation use the same principle as the clickable area should be large to avoid mis-clicks and Keep the navigation simple with few menu categories.

3. Multi Language Support

It is essential for every companies and it became more important to include multi language features for mobile friendly websites. Mobile pages can be built in any language supported by popular browsers.

4. Maps

Public place of business, map on mobile website is essential. Users browsing on a mobile device are away from home and may be looking for business which is located in order to pay an in-person visit. Contact information needs to include a map or directions. This can easily do with Google maps integration. This gives the user an opportunity to get directions to the business from their current location via GPS.

5. Swiping Functionality and Gestures

So many gestures and swiping functionalities are there, which can be used on website: touching, pinch in, pinch out, hold and more. As users spend more time viewing websites on their phones, they become more accustomed to different gestures. Stay on top of most commonly used gestures on mobile sites and incorporate into design.

6. Social media integration

It is one of the top mobile activities by users and integrating it into your mobile website, which can help to engage with audience and increase the time they spend with brand. You must include social sharing option in mobile contents. Visitors share content on their social media networks and it will expose content to a larger audience and increase more site traffic, leads, conversions, and sales.

7. Color Palettes

Mobile-friendly websites and apps are mainly using color schemes; this does not mean that you should change the color scheme for brand. When developing a mobile-friendly website, use more white space and toned-down versions of the colors in every brand.

When users are reading on their mobile device, they scroll more quickly than it does on a computer. This means that the pops of color using are going to cause them to pause, take in that information and every color where readers to find the most relevant information.

8. Animations and Material Design

Trends in mobile web design are functional animations. Including so many animations to website, this gives users more direct visualizations. It builds connections between business and value to offer users; animations create a great experience for users. This makes mobile website navigation very easy. These elements can incorporate into material design and it is most important usability of mobile website. The material design elements include layering and gradients that can help your mobile site load faster.

9. Simple Forms that Adapt to Mobile Screens

Reduce the number of fields, ask users to fill out on contact forms and make sure the fields are large enough for someone using a touchscreen to easily fill out.

10. Card Design

This is an older trend in mobile design; cards divide the content on website into smaller sections that are easy for users to scroll and its functionality allows users to view different multimedia aspects of every website and to skip information is relevant.

11. Touch ID

It is originally developed for the security of the smartphone. Websites and apps are mainly using this technology to increase the security of their services and this incorporating touch ID into mobile design shows user’s security. They can trust to making payment on website and some important services.

12. Intuitive Interface

Intuitive is an impossible standard for designers, and it does not have to mean being a psychic. Instead of relying on your sixth sense, simply consider what would be the most natural action to give some device. Website interface should feel familiar to users and it is their first visit to website. When users feel comfortable on website, they will stick around and they stick around and boost engagement, this increases ranking on every website.

13. Make the website Legible

We know that every mobile screen is smaller and devices aren’t compatible with media formats like flash and Keep website content simple and its links are easily click-able.

14. Website connect with Desktop

Designing mobile site make sure it correlates with desktop and translates very smooth.

15. Contact Information

Every mobile website, create an easy way for the user to find contact information; you must have more success. The user is able to click directly on contact information from their device.
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