Proven tips to create a great content for websites

Writing content for the website is quite different from other forms of writing. We can say web content as the brief and the shortest form of information that has the ability to hold the attention of the web users. When compared to other kind of writing, the major difference is – here in web content management system, the writing depends upon the type of audience it serves.

The best and easiest method to increase the traffic of a specific websites is by creating a good content. As we know that the website is the first point of contact between you and visitors of your site. If the copy of your site is not that much great, then it is the last impression of your site.

Spelling, punctuation’s etc are the most common errors made by many websites. The basic method to improve the appeal of the website is to remove all the grammatical mistakes of the web content. In fact spending money and time on website design is not enough, people should concentrate on creating good content too. Not surprisingly, if the reader does not find any relevant information from your site, then they will move towards your competitor’s website and it is very harder to gain his attention again.

Due to the vast growing world of internet, you have only a small window of opportunities to capture some person’s attention. Therefore good strategies are essential for the attaining one’s attention and some of them are listed below:

·         Develop relevant and useful content

Developing and maintaining relevant information in the content is a major step you have to look for. Because the users are always looking for answers. So, when they enter the query into the search engine, the user will lead to the content that serves that specific search offering relevant and useful contents.  Hence, if the SEO brings your content to the top searches and if the article is full of irrelevant and outdated information, then the visitors will simply bounce back from your site and will switch to other websites.

·         Develop short and crisp content

We can say web audience as the skimmers. They want to get relevant information as quickly as possible. And within a specific time limit, they need to solve their purposes. Hence, keeping the content short and crisp are the best method to attract web audience. Always create content to the point and take away the unnecessary stuffed information from there. Remember, audience are the focal point of the web content.

·         Content to be glued to the topic

The web audience gets frustrated very easily especially in the case, they need to scroll down the entire information for reaching the conclusion of their search query. But if your topic requires lots of explanations and elaborated way for its presentation, then try to break down the sentences.

Pointers and paragraphs allows readers to understand information more clearly and for finding the relevant points very easily. Adding internal links in your page content is a good SEO strategy and can also deliver more information.

·         No grammar and spelling mistakes

The worse thing that happens in the website content is the basic grammar and spelling mistakes. Every time you intend to write the content, make sure that you read and edit the content more times than required. This attitude will always keep you safe and keeps your website in the good list of web users. Another important factor is that the reviews and edit must be done only after some refreshed amount of time. After writing a good quality content, take some time, say a day or another and then make review of the content to get the desired result.

·         Use inverted pyramid method

The title itself suggest what it means. Yes, the inverted style of writing in which putting up the conclusion in the initial introduction paragraph and then working backward from there. This allows you to place the entire or main piece of information on the top and make it as the focal point of the content.

·         Write like an expert

Writing the quality content with good authority can add up the brownie point of the article. While writing, always keep in mind that no other person knows your product and services better than you. Therefore always brings up the authority level and let your words speak.

·         Audience is everything

All of us are familiar with the fact that by adding the right amount of keywords, links and techniques can make your web content SEO friendly. This makes the content to have high index of readability and more engagement of website users. The main engagement is carried out by increasing the conversion rate and thereby making the site visitors to potential customers.

·         Adding up of visuals

This is the basics of a writing tutorial. It is necessary to add up the images videos etc for making a balance between the text and visuals. It is a must to include to include images to compliment your content. Adding up high quality images will do the trick and add up the visual appeal of the content.

·         Web based formatting

Formatting is the usual practice to shape the content. Also it makes the content to look good. Keep in mind that website content has to be formatted specially for the web. These are come tricks for formatting.

1.       Always write short and substantial paragraphs for and put a break or a blank area between them.

2.       For each section, focus on some theme.

3.       Inward sub headings to make filtering simpler. Always use catchword rich headings and sub headings.

4.       Use “you” instead of “I” for associating with readers.

5.       Always keep short sentences.

·         Polls

It is the best method to increase the engagement and some feedbacks. It helps you to identify what all topics are important and deserve more information.

·         Contests

Nothing other than making a chance to win something can attract visitors to your website. Make use of these contests to participate more people to your website and it will in turn generate higher traffic.

·         Sharing

The most important fact about the quality content is the sharing online. You can post blogs, images, videos etc giving users the option to share something and thereby the amount of user engagement can be increased. It helps you to expand your community through social media, email, linking etc.

Google plus URL
Resource: Yarddiant Web Lounge Pvt.Ltd, Office Number: 12, First Floor, Sahya Building, Government Cyber Park, Calicut, Kerala 673016, India